With the dramatic change in the way music is being promoted today -
marketers no longer playing a key role and music being given away for
free on the internet, it has become the dream of every artiste to have
their name or song title 'trend' on the social networks.
And it usually takes a lot of work; having to liaise with the online
promoters, asking your buddies to retweet and mention you...And then
there's one more thing - the most basic requirement: your music should
be great.
Ever since he returned from Malaysia where he went to study Mechanical Engineering, Young Stunna's name and his music have been going around. The 6'2" Erema Rivers State native kept his music career alive for the 5 years he was away, so when he returned to PH he simply hit the ground running.
Young Stunna (real name Ikechukwu John Ogbuku) actually started rapping
in 2004 for fun, but got serious with it in 2009. While Young Stunna
may have to cope with the less than favorable conditions in the PH music
industry he says things were not so easy in Malaysia.
"I was trying to juggle heavy school work and at the same time performing at shows during exam periods and all that."
Still, he has great memories from his period as a Rapper/Student in Malaysia.
"One of my most memorable experiences was performing with Olamide - it was crazy. We had the whole crowd hyped up, singing to each word. The energy was something."
Stunna also remembers one time when he skipped a test just to be in a
video for a song he was featured on.
Now that he's back and with school off his back, he's been able to focus on the music, whether its hopping on collabos, video cameos, interviews and shows (he will be headlining the 'Undiscovered' event this Saturday, the 15th).
He's worked with different acts; from Olamide to Sauce Kid, Klever Jay and DTunes.
A producer on some of his own songs, Young Stunna has a sense of his own uniqueness as an artist.
"I think I have a different sound in terms of beats, and the boldness
to make songs that other artistes would be scared to do," he says. "For
example when everyone is doing generic club songs, I'd do a club song
that focuses on what everyone else does not think about.
"For example, everyone would be about, 'I'm buying 10 bottles of champagne' and I'll be about, 'the girls in the club with borrowed dresses'.
"Just an example though." (He laughs)
Ever since he returned from Malaysia where he went to study Mechanical Engineering, Young Stunna's name and his music have been going around. The 6'2" Erema Rivers State native kept his music career alive for the 5 years he was away, so when he returned to PH he simply hit the ground running.
"I was trying to juggle heavy school work and at the same time performing at shows during exam periods and all that."
Still, he has great memories from his period as a Rapper/Student in Malaysia.
"One of my most memorable experiences was performing with Olamide - it was crazy. We had the whole crowd hyped up, singing to each word. The energy was something."
Now that he's back and with school off his back, he's been able to focus on the music, whether its hopping on collabos, video cameos, interviews and shows (he will be headlining the 'Undiscovered' event this Saturday, the 15th).
He's worked with different acts; from Olamide to Sauce Kid, Klever Jay and DTunes.
A producer on some of his own songs, Young Stunna has a sense of his own uniqueness as an artist.
"For example, everyone would be about, 'I'm buying 10 bottles of champagne' and I'll be about, 'the girls in the club with borrowed dresses'.
"Just an example though." (He laughs)
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